New ventures: +sixtwo

Most organisations don’t have a content problem. They have a consistency problem.

The challenge isn’t producing more videos, animations or social posts. It’s creating a system that allows content to be produced repeatedly without losing clarity, quality or strategic intent.

Over the last few years I’ve worked with global brands creating everything from narrative animation and internal communications to social campaigns, product explainers and brand films. The projects varied, but the underlying challenge was often the same: how do you create enough content to stay relevant without rebuilding the process every time?

The answer isn’t a bigger agency model. It’s a smaller, more integrated one.

A model where creative direction, design, motion and production work together as an extension of the team rather than as a series of disconnected suppliers.

That’s the thinking behind +sixtwo.